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truth on shoes
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The Shoe Paradox
"Arch support, cushioning, and high-tech features are believed to be improvements for human comfort but they're actually the direct cause of foot problems and injuries."

An Inconvenient Shoe Truth
The truth about shoes, is "inconvenient" for our $30 billon footwear industry.  For example, the running shoe industry has exploded in the last decade, jumping up to over $7 billion a year.  Running shoe companies (nike, asics, new balance) are experts in PROPAGANDA; arguably comparable to Hitler in the 1940s.  These companies have created an entire network complete with complex terms and technologies, including terms like: "motion control", "overpronation correction", & "moderate stability control".  All too confusing for us average people to understand, and all so they can have the reason to charge us over $100 per pair.
hight-tech shoe
an overcomplicated convenience

Facts on Shoe Companies
   FACT: the more high-tech the shoe, the more harmful it is to you
   FACT: harmful high-tech components include "air" & "gel" cushioning shocks, shank stiffeners, arch support & medial posts
   FACT: high-tech components are just a way for shoe companies to charge more & are unnecessary in shoe construction
   FACT: studies have proven, expensive running shoes cause more injuries than inexpensive ones
   FACT: modern shoes have brought about the entire Foot Care Industry (therapies, orthotics & podiatrists)
   FACT: prior to modern shoes there were nearly NO cases of foot problems